On average, TikTok content creators can expect $20 to $40 per video. A paltry sum when you hear about Insta influencers bringing home tens of thousands of dollars a day.
But TikTok is like any other platform. Most influencers these days do not depend on their income through advertising from the platforms; It is monetized through other means.
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| You will be amazed how much TIKTOK pays you for 1 million views |
However, if you plan to use TikTok, one of the most important social media platforms, as part of a passive income strategy, it's good to know two things:
How much money does TikTok make?
How can I maximize it?
How much does TikTok pay you for 1 million views?
In early 2021, TikTok developed the Creator's Fund as a way to share the platform's profits with some of its most popular creators. It's basically a giant pool that distributes a set amount of money to channels that meet a certain set of criteria.
What these metrics actually consist of is only known to TikTok, but they said it correlates with a few key metrics:
- Views.
- The validity of opinions.
- Participation level.
- Whether or not the content complies with our Community Guidelines and Terms of Service.
If this seems arbitrary to you, you're not alone. They claim that the "volatility" of the platform itself means that your income can change from month to month. There is almost no way to predict how much revenue you will make just from the TikTok video itself.
Initially, the fund was only holding about $70 million but it is expected to grow to $300 million by 2024. There are even whispers that the total amount will reach $1 billion shortly.
How much does TikTok pay you for 1 million views?
Technically, there is no cap on the amount of money you can make from the Creator Fund. The more TikTok videos you make, the more followers and views you get, and the more money you can make from that pie.
- According to at least one survey of several TikTok contributors, the amount TikTok pays per 1,000 views was around $0.02-0.04. This means that for 1 million views, you can expect to receive anywhere from $20 to $40.
- This pales in comparison to numbers from other platforms.
- For example, YouTube's estimated earnings are $5 per 1,000 views, so a video with 1 million views pays around $5,000. That's nearly 125 times more than what TikTok pays.
- Some Instagram influencers can make money up to several thousand dollars for a single post selling products, depending on audience size and engagement.
To be fair, both platforms have been around for about 15 years. TikTok was created in 2016 and is currently the fastest-growing social media platform, so (hopefully) it's only a matter of time before they start handing out more money to creators as well.
Other ways to make money on TIKTOK
While the chances of TikTok videos going viral are slim, that doesn't mean the creator's future is impossible.
You should always look for additional ways to monetize your TikTok account, such as the suggestions listed below. Many of these work not only with TikTok, but any social media platform you might come across like YouTube or Instagram.
And frankly, some of them may be much more lucrative than TikTok's payout rate.
Did you know that TikTok allows you to go live?
A lot of people use live broadcasts to share videos they've already created, but savvy TikTok users know that live broadcasts are an excellent way to monetize your channel.
This is because TikTok allows viewers to “tip” the coins they have purchased through them. They can only use these coins in the live feature, so trying this method with recorded videos won't work.
Another major downside to this method is the number of followers you have, but also how passionate your followers are. TikTok only allows you to withdraw your balance once your coins reach $100, which can take a while depending on the size of your audience.
(At the time of writing, each coin is worth a little more than a penny, though users can save if they buy in bulk. Over time, this percentage is likely to change, so keep an eye on TikTok's coins page for current prices.) to earn extra money.)
How much does TikTok pay you for a million views each time?
Regardless of the audience size, you can also choose to monetize your TikTok account via affiliate offers. In theory, this is just like affiliate marketing on a blog or website, but in practice, it's just like affiliate marketing
care
Once your TikTok channel reaches a certain point, brands may start reaching out to you for potential sponsorships. Or you can reach out to them first if you prefer.
Pricing for sponsored videos can vary from free products to an all-important TikTok payday, so it's worth considering the pros and cons.
Generally, care is provided on a one-to-one video basis, although long-term relationships should be cultivated if possible.
Sell your products
By far, one of the best ways to make money with your channels is to turn them into advertising for your brand.
requires doing soA delicate balance. Too much publicity and people will turn away. Too little, and you won't make any money.
For some influencers, their personality is their brand, and they sell merchandise with their logos over it. Ordinary companies can also participate in this action by posting creative videos advertising their services.
It all comes down to who your audience is, and how effectively your brand can sell to them.
How do I make my TIKTOK videos visible?
If you can crack the code on how to make a viral video on TikTok then let me know. It may sound like more luck than anything else, but there are clearly certain factors that improve your chances (timing, entertainment value, engagement rate, and viewership knowledge).
Truthfully, most people don't worry about TikTok pay-per-view rate because there are so many other ways to monetize your channel. Take a look at this article if you are wondering how to make money on TikTok.